The Effect of Race on Movie Performance
According to some studies, the race of the leading actor and the genre of the movie can have an effect on movie performance in terms of ticket sales, critical reviews and user ratings1. For example, one study found that black films (defined as films with a black leading actor and a black-oriented genre) outperform in estimated ticket sales by almost 40% and earn 5-6 more points on Metacritic’s 100-point Metascore1. However, race can also influence the funding and opportunities for black talent in the film industry.
I. Introduction
The world of cinema is a vibrant canvas painted with a multitude of colors and faces, each contributing to the masterpiece we call a movie. As audiences, we immerse ourselves in the stories, emotions, and performances that unfold on the silver screen. However, beneath the glitz and glamour lies a complex interplay of factors that…